Lead New Social Platforms & Growth Channels (x/f/m)

The Role

Meta is our core social channel, but the next leg of growth depends on what's around it. The 2026 ambition is clear: scale TikTok into our #2 social channel on incrementality-steered investment, and prove (or kill) Pinterest, Snap, and other emerging platforms on the same evidence bar.

This role owns that diversification agenda end-to-end. You're the in-house expert on TikTok — its algorithm, Spark Ads